Here's a piece written by one of my mentors, Dr Michael Schuster. As our system of "disease care" continues to shape the pursuit of health into a list of managed commodities, consider what's important to you. Relief of symptoms is easy. As our Chief Executive said, "Just give Grandma a pill." If you value your quality of life, if you truly want to live a life free of pain, disease, and disfigurement, consider your priorities. What do you value? What's important to you?
Commodities and transactions are easy to find on price lists. True value - the kind that exists and endures beyond the boundaries of ‘the deal’- is somewhat ambiguous and thus cannot be printed on some generic list of services or transactions (or insurance codes.) Integrity, technical competency, relevant experience, and creativity combined with wisdom are the professional values for which intelligent, successful patients hunger.
True value is often a subtle thing, best determined by each project or desired outcome. The wisest clients know that competent, caring, creative vision, sound execution, and the principle of win/win for everyone involved.
When I want an important project accomplished brilliantly, I find the best professionals and compensate them so that they have a stake in the endeavor. Great people are hard to find and worth their weight in gold. They do not work off a price list. They are not commodities.
Great professionals produce results of enduring value.
Bruce Wright/Dr.Michael Schuster